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Meta new update to increase lead quality

Are you running Facebook Lead Ads but unhappy with the quality of leads you’re getting? A key setting and a recent update could help you fix this problem.

Facebook Lead Ads Forms automatically fill in users’ profile information, making it easy to complete the form. But there’s a big problem many users don’t update their phone numbers or email addresses on Facebook for years. When they submit the form, outdated contact details get filled in, leading to “bad leads” that you can’t contact.

The good news is that one simple setting can help fix this issue. Plus, Meta has released a new update to make sure you don’t get outdated contact details.

Let’s talk about the new Facebook update.

New SMS verification feature for Facebook Lead Ads

If you’re getting leads from Facebook Lead Ads but can’t reach them, there are two main reasons. First, some people submit forms without real interest. Second, the contact details might be outdated because Facebook auto-fills old information.

Good news: Meta has introduced SMS verification for Lead Ads! This new feature enables users to verify their phone numbers using SMS codes, adding a two-step authentication layer to your lead forms. Once enabled, anyone filling out your form will need to complete an SMS verification step before submitting their details.

You can turn on SMS verification for your Facebook Lead Ad forms. First, make sure the Phone Number field is required (only email is required by default). Then, go to your form settings and find the option “Require SMS verification to submit form.” Switch it ON to enable SMS verification.

This feature may not be available for everyone yet. If you don’t see it in Ads Manager, don’t worry just check again later, as it might be added soon.

Benefits of SMS verification feature

By verifying phone numbers, you get real leads and make the sales process easier for your team. Here are some benefits of SMS verification:

High-quality leads: SMS verification helps remove fake or wrong phone numbers, making sure your leads are real and easy to contact.

Reduced fraudulent submissions: It deters spam or fraudulent entries, as users must validate their contact information via SMS before submission.

Improved conversion rates: Verified leads, if reached out on time, generally show higher responsiveness and better engagement rates.

Facebook Lead Ads are a great way to get leads for your business, but the quality of leads depends on how you set them up. Start with good research and a clear idea of your ideal customer. Target the right audience based on age, interests, and behavior to reach the right people.

Your ad message and design are also important. A strong visual and clear message grabs attention and encourages people to act. Keep your lead form short and easy to fill out, so more people complete it without giving up.

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