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Facebook Ad Targeting: How to Reach Out to The Right Audience

Facebook audiences refer to the people you target when you advertise on Facebook. People wish to see ads that are relevant to them and businesses get greater results when they offer their ads to the right audience. Effective Facebook Ad targeting increases conversions while lowering the cost per conversion—the ultimate measure of an ad’s value. That’s why we analyze how relevant each ad to a person before delivering an ad. eWoke, the top Social Media Marketing Agency in Kochi, Kerala, India provides the best service in managing your ads digitally.

You can target your ad delivery with three audience selection tools in Facebook – Core Audiences, Custom Audiences and Lookalike Audiences.

Core Audiences include targeting options such as age, location, gender, interests and much more.  You can target audience by state, locality, zip code and country. Facebook offers a lot of demographic options relating to a population like age, sex, income, marital status, job title and many more. You can add interests and hobbies of the people you want your ad to reach to make your targeted ads more relevant.

Facebook Custom Audiences are feature that enable you to connect with your existing contacts.  Custom Audiences allow you to connect with people who have used your app or visited your website. It allows you to get back in touch with people who have engaged with your business. You are choosing to show your ads to people who have visited your website, or who have looked at specific products. You can also select to omit people who have purchased recently if you believe they are unlikely to convert again in the near future.

Lookalike Audiences allows you to reach new people who are similar to your existing customers. Your ads will show to people with common interests and traits of your existing customers. It builds a list of potential customers who share characteristics of people who have already engaged with your business.

Facebook offers a lot of targeting options. If you add criteria to the “Include people” or “Exclude people” fields, your audience will include or exclude people according to your option, at least according to one criteria. If you want to include or exclude only people who meet all of your criteria, you can opt for narrow audience option.

Facebook has more than one billion daily active users, so it’s important that you target the right audience. Facebook advertising offers a wide variety of targeting options, including several audience options. So, before you publish your ads to a broader audience, consider the above points to get better conversions. We, eWoke, the best Digital Marketing Company in Kochi, Kerala, India provides the best service for our clients.